Olympics becomes second most-watched event in U.S. TV history
A total of 210.5 million people tuned in to catch the 2012 London Olympics on the first 14 days, across NBCUniversal’s networks that include NBC, NBC Sports Network, MSNBC, CNBC, Telemundo and Bravo. The 2012 viewership surpassed the audience of 209 million who watched the 1996 Atlanta Olympics but lagged behind the 215 million U.S. viewers for the 2008 Beijing Games. The Peacock Network spent an estimated $1.18 billion for the television rights to air the 2012 Summer Olympics and reportedly shelled out $100 million for production costs, staffing and the construction of a 70,500-square-foot NBC broadcast facility in Olympic Park. But media insiders say the Comcast-owned network failed to secure enough ad dollars to break even, with advertising revenue topping $1 billion, though NBC will more than likely profit from footage of the games that is used in years to come.