The ‘Los Angeles Times’ reports that the burger giant is launching its own in-store TV channel over the next few months, with content provided by reality TV impresario Mark Burnett (‘Survivor’), BBC America and KABC-TV Eyewitness News. The concept has already been trialled in Los Angeles, Las Vegas and San Diego, and the company aims to have it up and running soon in over 800 branches of McDonald’s in Southern and Central California. With an audience estimated at a Big Mac-tastic 18-20 million viewers each month, the new channel could land one of the largest daytime audiences in the area. McDonald’s TV is a joint venture between McDonald’s and ChannelPort Communications LLC. If it’s successful it could be rolled out in restaurants nationwide, and it will also include interactive elements on Web and mobile platforms. -LA Times